Goal: This social media campaign concept was designed to promote a new Oktoberfest-style beer from Foothills Brewing. The aim is to generate interest and increase foot traffic to grocery stores where the beer can be purchased.

Approach: The bottle design integrates the classic Oktoberfest pattern and a traditional font to evoke the season's festive spirit. The campaign imagery highlights these elements, capturing attention on social media platforms and encouraging users to explore the brand and product further.

Result: The conceptual campaign effectively conveys the Oktoberfest vibe, enticing potential customers to partake in the celebration by purchasing the new beer. It aims to create a buzz within the community and drive sales at local retail outlets.