Client: The Mill Coffee & Tea, a coffee shop & roastery based in Lincoln, Nebraska, focused on good coffee and community engagement

Goal: The Mill sought a cost-effective solution for their coffee bags, one that was easier and cheaper to produce than full custom coffee bags. With a diverse range of coffee types, they needed a solution that allowed for variety in bag design while keeping costs low. I proposed a sticker that could be applied to a stock bag, a practical and economical choice.

Approach: My task was to create a sticker template that could be easily customized for The Mill's wide range of coffee types. I designed a system using boxes to organize text and stylized coffee beans to indicate the coffee’s form and roast level. The color palette was chosen to distinguish each coffee category, enhancing the adaptability of the design.

Result: The new sticker and bag design provided The Mill with a clean new look that is approachable and adaptable and creates a recognizable brand element that will be seen throughout coffee shops, grocery stores, and wholesale stores across Nebraska.